Principles of Marketing

• Category: Computer
• Author: Jeff Tanner, Mary Anne Raymond
• Pages: 362 pages
• Size: Online

Read and download free eBook intituled Principles of Marketing in format PDF – 362 pages created by Jeff Tanner, Mary Anne Raymond.

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.

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Principles of Marketing