- Category: Computer
- Author: Jeff Tanner, Mary Anne Raymond
- Pages: 362 pages
- Size: Online
Read and download free eBook intituled Principles of Marketing in format PDF – 362 pages created by Jeff Tanner, Mary Anne Raymond.
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.
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