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Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environ

This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campa

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full

This is the online version of the corresponding printing, humorous manner, fun to read book. All the chapters are at least 99% same as the printing version. This very insightful book devotes a chapter to each of several service oriented architec

This book describes architectural solutions using an ESB. The focus of this scenario is the integration of service consumers and service providers across multiple channels.

This book will help you understand what SOA is, why it's important, and how you can make the most of it. You'll find out about the business and financial aspects of SOA, how to decide if you need it, and what it can mean to your bottom line.

This book spells out guidelines and strategies for successfully using ServiceOriented Architecture (SOA) in large-scale projects. SOA represents the latestparadigm in distributed computing and middleware development. However,SOA is not a revolution

This practical book explains in extensive detail how to build Web Services with PHP and then utilize them within WS-BPEL orchestrations deployed to the ActiveBPEL engine. When utilized within a Service-oriented Architecture (SOA), Web Services a

Major changes in technology have not been driven by the technologies themselves but by the change in thinking that they enabled. OO design changed software by changing thoughts away from procedures and onto real world "things". This book argues

This book helps you understand what BPM is really all about. Learn how to fast track your organization's strategy to govern processes, create a process culture, and measure business performance. We wrote it because BPM is so useful and so powerf