- Category: Computer
- Author: Chris Nodder
Read and download free eBook intituled Evil by Design: Design Patterns that Lead Us into Temptation in format created by Chris Nodder.
Evil by Design takes a tongue and cheek look at how web and application design can be used to exploit psychological principles to persuade us to act. The book is arranged in chapters following the seven deadly sins, with the relevant design patterns aligned under the headings of Sloth, Pride, Envy, Greed, Lust, Anger and Gluttony.
Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:
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